“Elaborate Super Bowl Ad of the Day: Coca-Cola’s Polar Bears will attempt to take over the social media world during the Super Bowl, with the help of Wieden + Kennedy, the people who brought you the Old Spice Guy.
Their campaign will feature a microsite where two bears — each wearing a scarf with one team’s colors — will react to the game (and the commercials) in real time, plus two TV ads that will change depending on how the game is going.
There will also be Twitter and Facebook accounts with short videos of the bears that Coke hopes people will repost to react to the game on social networks.
And considering that 60% of people watching the game are expected to have another screen on at the same time, it might actually work.
[mashable]”
Dynamic TV ad placement is very next level.
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lifelostinreverie liked this
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justinlam reblogged this from thephilter and added:
very next level.
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thephilter posted this
