To adapt to their consumers’ behavior, Nike has shifted their marketing from top-down TV-focused mega media buys into digital efforts that allow for a social connection between their customers through Nike products.  

As Nike CEO Mark Parker explains, “Connecting used to be, ‘Here’s some product, and here’s some advertising. We hope you like it. Connecting today is a dialogue.”

Being a huge Nike-head from a product standpoint and a marketer by trade, no other company does more to re-imagine marketing campaigns at this large of a scale.  Nike’s ability to remain nimble and ahead of the curve is stunning considering their size as a public corporation.  

Kobe introduces “The Kobe System” to super successful people like Kanye, Richard Branson, Tony Robbins, Serena Williams.  And also Aziz Ansari, who Kobe deemed to have only arrived “by accident”.

Hilariously written and acted by all parties, especially Kobe.  This was likely filmed in between taking cortizone shots in his wrist and sodomizing random groupies.

(Source: mobbdeen)